The making of...
Hug & Hum
Hug & Hum is a Belgian alpaca knitwear label. All our sweaters, cardigans, scarves and accessories are designed in Belgium and ethically handmade in Peru from 100% eco baby alpaca, a warm, soft, sustainable and natural fibre.
We only work with undyed or botanically dyed yarns. That’s why our collection has a soft, cosy feel and a timeless look.
100% pure baby alpaca is a natural fibre
that is highly prized for its exceptional softness, warmth and hypoallergenic properties. It is considered one of the most luxurious and sought-after natural fibers in the world.